潮涌催人進，風正好揚帆。2017年是(shi)金(jin)隅(yu)房地產開(kai)發(fa)(fa)(fa)板塊實現(xian) “十三五”發(fa)(fa)(fa)展(zhan)規劃目(mu)標的(de)重要(yao)一年，也是(shi)全面(mian)深化改革(ge)成果的(de)關鍵之年，房地產開(kai)發(fa)(fa)(fa)事業(ye)部和各城市公司、專業(ye)公司對改革(ge)創新堅(jian)定(ding)信念，對發(fa)(fa)(fa)展(zhan)挑戰迎難而(er)上，對主(zhu)體(ti)責(ze)任勇于擔當，房地產開(kai)發(fa)(fa)(fa)板塊上半年整體(ti)主(zhu)營(ying)業(ye)務(wu)(wu)收入、利(li)潤、合同簽約(yue)額和吸收資(zi)金(jin)均(jun)超過(guo)年度考(kao)核指標任務(wu)(wu)的(de)50%，其中利(li)潤、合同簽約(yue)額分別完成年度考(kao)核指標任務(wu)(wu)的(de)94%、58%，成功(gong)交出“時間過(guo)半、任務(wu)(wu)過(guo)半”的(de)圓滿答卷。
以市場化提升經營效益
今年全國各地(di)(di)調控(kong)政策頻(pin)(pin)頻(pin)(pin)出(chu)臺(tai)，信貸政策進一步收(shou)緊，房(fang)地(di)(di)產市(shi)(shi)(shi)場(chang)(chang)形勢總體降(jiang)溫。面對限(xian)購、限(xian)貸、限(xian)價的行業(ye)市(shi)(shi)(shi)場(chang)(chang)環境，在(zai)公(gong)(gong)(gong)(gong)司(si)(si)(si)統(tong)一領導(dao)部(bu)署(shu)下(xia)(xia)，房(fang)地(di)(di)產開發事(shi)業(ye)部(bu)積極協(xie)調配(pei)合各個城市(shi)(shi)(shi)公(gong)(gong)(gong)(gong)司(si)(si)(si)，仔細分析當(dang)地(di)(di)調控(kong)政策，把握市(shi)(shi)(shi)場(chang)(chang)規律(lv)，努力攻克難(nan)關，上(shang)半(ban)年板塊成(cheng)(cheng)功開盤(pan)加推(tui)20余(yu)次，最終確保(bao)上(shang)半(ban)年簽約、回款指標大(da)幅提(ti)前完成(cheng)(cheng)。大(da)成(cheng)(cheng)北(bei)京(jing)(jing)公(gong)(gong)(gong)(gong)司(si)(si)(si)提(ti)前完成(cheng)(cheng)與燕順保(bao)障房(fang)投資公(gong)(gong)(gong)(gong)司(si)(si)(si)關于后沙(sha)峪限(xian)價房(fang)收(shou)購合同簽署(shu)；嘉(jia)業(ye)北(bei)京(jing)(jing)公(gong)(gong)(gong)(gong)司(si)(si)(si)金(jin)玉府、西山(shan)甲一號、青島和府，上(shang)海公(gong)(gong)(gong)(gong)司(si)(si)(si)大(da)成(cheng)(cheng)郡，合肥公(gong)(gong)(gong)(gong)司(si)(si)(si)南七里(li)等項(xiang)目(mu)連續開盤(pan)熱銷；嘉(jia)業(ye)北(bei)京(jing)(jing)公(gong)(gong)(gong)(gong)司(si)(si)(si)唐山(shan)樂(le)府，杭(hang)州(zhou)公(gong)(gong)(gong)(gong)司(si)(si)(si)田員(yuan)外、學府，重慶(qing)公(gong)(gong)(gong)(gong)司(si)(si)(si)時(shi)代(dai)都(dou)匯，成(cheng)(cheng)都(dou)公(gong)(gong)(gong)(gong)司(si)(si)(si)瓏熙郡，天津公(gong)(gong)(gong)(gong)司(si)(si)(si)悅城、滿堂(tang)和南京(jing)(jing)公(gong)(gong)(gong)(gong)司(si)(si)(si)紫京(jing)(jing)府等項(xiang)目(mu)繼續實(shi)現(xian)有效去化，其中杭(hang)州(zhou)公(gong)(gong)(gong)(gong)司(si)(si)(si)緊抓(zhua)市(shi)(shi)(shi)場(chang)(chang)機遇，深挖潛(qian)在(zai)客戶(hu)，下(xia)(xia)沙(sha)項(xiang)目(mu)大(da)戶(hu)型實(shi)現(xian)基本(ben)清盤(pan)。在(zai)嚴(yan)峻(jun)的市(shi)(shi)(shi)場(chang)(chang)考驗中，房(fang)地(di)(di)產板塊各企業(ye)迎(ying)風破浪，力爭上(shang)游，確保(bao)上(shang)半(ban)年各項(xiang)經(jing)營管(guan)理工作穩中求進、提(ti)質增效。
多渠道提升拓展成效
按(an)照金(jin)隅整(zheng)體戰略部署，房地(di)(di)(di)產開發事業部一方(fang)面努力整(zheng)理盤活系統內用地(di)(di)(di)資源(yuan)，分(fen)區域制(zhi)定土(tu)地(di)(di)(di)規(gui)劃(hua)利(li)用方(fang)案，以(yi)區域土(tu)地(di)(di)(di)整(zheng)體利(li)用為抓(zhua)手，與(yu)相關政府部門(men)開展(zhan)溝通(tong)(tong)洽談，建(jian)立周(zhou)例會制(zhi)度(du)，加(jia)大重點(dian)項目(mu)推(tui)進力度(du)。上半(ban)年召開20次周(zhou)例會溝通(tong)(tong)項目(mu)推(tui)進情況(kuang)，積(ji)極(ji)協調項目(mu)推(tui)進中遇到的困難。目(mu)前，昌平南口水機(ji)項目(mu)、房山前景水泥廠項目(mu)、海淀(dian)西三旗雞場(chang)項目(mu)及(ji)海淀(dian)安寧(ning)莊(zhuang)北陶項目(mu)均(jun)不同程度(du)取得階段(duan)性(xing)(xing)進展(zhan)。另一方(fang)面，根據區域分(fen)工明確專(zhuan)人與(yu)各城(cheng)市(shi)(shi)公(gong)(gong)司對(dui)接指導(dao)，不斷豐富項目(mu)拓展(zhan)方(fang)式(shi)，加(jia)大合(he)作拿地(di)(di)(di)和股(gu)權收購(gou)工作力度(du)，建(jian)立多(duo)變量下的動態測算模型，提高現場(chang)決(jue)策效率(lv)。上半(ban)年，累計研(yan)究北京(jing)、蘇州、南京(jing)、杭州、寧(ning)波等城(cheng)市(shi)(shi)41宗(zong)土(tu)地(di)(di)(di)，上報35篇可(ke)行性(xing)(xing)研(yan)究報告，通(tong)(tong)過股(gu)份公(gong)(gong)司評審并(bing)參與(yu)競(jing)買22宗(zong)，并(bing)在北京(jing)順義天竺(zhu)、寧(ning)波高新區成功競(jing)得3宗(zong)土(tu)地(di)(di)(di)。
以專業化提升服務水平
作(zuo)(zuo)為(wei)(wei)金(jin)隅房地產開(kai)發板塊(kuai)改革(ge)精神(shen)落實的排頭兵(bing)，房地產開(kai)發事業部(bu)上下互動、健全(quan)(quan)機(ji)制，在(zai)資源調(diao)配和(he)(he)(he)統(tong)籌(chou)協調(diao)方(fang)(fang)面(mian)發揮改革(ge)中堅力量(liang)，進(jin)(jin)一步(bu)引領(ling)和(he)(he)(he)調(diao)動各城市(shi)(shi)(shi)公司(si)工作(zuo)(zuo)積極性和(he)(he)(he)市(shi)(shi)(shi)場競爭能力。年初，事業部(bu)召開(kai)全(quan)(quan)年工作(zuo)(zuo)研(yan)討會，全(quan)(quan)面(mian)梳(shu)理(li)和(he)(he)(he)部(bu)署2017年工作(zuo)(zuo)，明確(que)(que)各項(xiang)工作(zuo)(zuo)任務的解決措施和(he)(he)(he)完(wan)(wan)成(cheng)(cheng)時限，確(que)(que)保(bao)重點問題重點攻克，普遍問題制度把控(kong)(kong)。在(zai)運營監(jian)管(guan)(guan)方(fang)(fang)面(mian)，強(qiang)化項(xiang)目(mu)運營計劃(hua)管(guan)(guan)理(li)，搭建(jian)運營管(guan)(guan)理(li)信(xin)息系統(tong)，促進(jin)(jin)內部(bu)信(xin)息共享，提(ti)升工作(zuo)(zuo)效率；在(zai)采購管(guan)(guan)理(li)方(fang)(fang)面(mian)，6月底實現專(zhuan)業化采購平臺(tai)試(shi)運行(xing)，把控(kong)(kong)風險、提(ti)高效率；在(zai)研(yan)發設(she)計方(fang)(fang)面(mian)，以(yi)(yi)項(xiang)目(mu)方(fang)(fang)案管(guan)(guan)理(li)為(wei)(wei)重心，完(wan)(wan)成(cheng)(cheng)多個新獲取(qu)項(xiang)目(mu)方(fang)(fang)案設(she)計工作(zuo)(zuo)；在(zai)營銷(xiao)管(guan)(guan)理(li)方(fang)(fang)面(mian)，以(yi)(yi)確(que)(que)保(bao)完(wan)(wan)成(cheng)(cheng)全(quan)(quan)年任務為(wei)(wei)核(he)心，對待(dai)售(shou)、待(dai)開(kai)資源進(jin)(jin)行(xing)全(quan)(quan)面(mian)梳(shu)理(li)，配合城市(shi)(shi)(shi)公司(si)完(wan)(wan)善銷(xiao)售(shou)計劃(hua)，確(que)(que)保(bao)目(mu)標達成(cheng)(cheng)；在(zai)成(cheng)(cheng)本(ben)(ben)管(guan)(guan)理(li)方(fang)(fang)面(mian)，形成(cheng)(cheng)房地產板塊(kuai)統(tong)一的科目(mu)標準，完(wan)(wan)善拿地成(cheng)(cheng)本(ben)(ben)測算模(mo)型，建(jian)立動態成(cheng)(cheng)本(ben)(ben)預警機(ji)制，實現成(cheng)(cheng)本(ben)(ben)管(guan)(guan)控(kong)(kong)全(quan)(quan)周期(qi)無(wu)縫對接；在(zai)績效管(guan)(guan)理(li)方(fang)(fang)面(mian)，落實組織管(guan)(guan)控(kong)(kong)改革(ge)精神(shen)，建(jian)立了統(tong)一的薪(xin)酬(chou)結構體系、城市(shi)(shi)(shi)公司(si)考(kao)核(he)激勵辦(ban)法和(he)(he)(he)項(xiang)目(mu)后評估考(kao)核(he)管(guan)(guan)理(li)制度。
以扁平化提升運營能力
房(fang)地產開(kai)(kai)發事業部(bu)和(he)各城市公(gong)(gong)司(si)、專(zhuan)業公(gong)(gong)司(si)進一步抓管控(kong)、挖潛(qian)力，明晰權責界(jie)限(xian)和(he)審(shen)批流(liu)程(cheng)，強(qiang)化各級主體(ti)責任，全(quan)面提(ti)升項(xiang)(xiang)(xiang)目(mu)(mu)(mu)運(yun)(yun)營(ying)(ying)管理(li)(li)能力。嘉業北京公(gong)(gong)司(si)金(jin)隅(yu)糖+商品(pin)房(fang)、商業街、底商、5-9#公(gong)(gong)寓和(he)內(nei)蒙環(huan)球中(zhong)心(xin)4#樓順利(li)完(wan)(wan)成(cheng)(cheng)交用(yong)(yong)(yong)(yong)；大(da)(da)成(cheng)(cheng)北京公(gong)(gong)司(si)海(hai)口西海(hai)岸項(xiang)(xiang)(xiang)目(mu)(mu)(mu)各項(xiang)(xiang)(xiang)規劃進度提(ti)前(qian)(qian)完(wan)(wan)成(cheng)(cheng)，一、二(er)期較運(yun)(yun)營(ying)(ying)計(ji)劃均(jun)大(da)(da)幅提(ti)前(qian)(qian)，為(wei)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)年內(nei)實(shi)(shi)現開(kai)(kai)工(gong)(gong)(gong)奠定(ding)了(le)(le)堅實(shi)(shi)基(ji)礎。天(tian)津公(gong)(gong)司(si)按照(zhao)運(yun)(yun)營(ying)(ying)計(ji)劃加快推進空港項(xiang)(xiang)(xiang)目(mu)(mu)(mu)前(qian)(qian)期工(gong)(gong)(gong)作(zuo)，提(ti)前(qian)(qian)取得國有土(tu)地使用(yong)(yong)(yong)(yong)證(zheng)、建(jian)設(she)用(yong)(yong)(yong)(yong)地規劃許(xu)可(ke)證(zheng)。合肥(fei)公(gong)(gong)司(si)嚴格按照(zhao)金(jin)隅(yu)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)運(yun)(yun)營(ying)(ying)要求，3個月內(nei)編制完(wan)(wan)成(cheng)(cheng)包河(he)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)運(yun)(yun)營(ying)(ying)計(ji)劃并實(shi)(shi)現開(kai)(kai)工(gong)(gong)(gong)。金(jin)隅(yu)程(cheng)遠(yuan)公(gong)(gong)司(si)科技(ji)園(yuan)一期研發用(yong)(yong)(yong)(yong)地已完(wan)(wan)成(cheng)(cheng)土(tu)地預(yu)審(shen)手續、土(tu)地權屬核實(shi)(shi)、無證(zheng)用(yong)(yong)(yong)(yong)地具結書公(gong)(gong)示，為(wei)企業自有用(yong)(yong)(yong)(yong)地變更出(chu)讓奠定(ding)了(le)(le)基(ji)礎。物流(liu)園(yuan)項(xiang)(xiang)(xiang)目(mu)(mu)(mu)一期7#-12#樓已全(quan)部(bu)完(wan)(wan)成(cheng)(cheng)竣工(gong)(gong)(gong)備案，金(jin)隅(yu)商貿順利(li)入(ru)駐園(yuan)區(qu)8#物流(liu)中(zhong)心(xin)，標志著(zhu)物流(liu)園(yuan)正(zheng)式開(kai)(kai)張。北裝公(gong)(gong)司(si)承(cheng)(cheng)建(jian)的(de)首鋼(gang)奧組委項(xiang)(xiang)(xiang)目(mu)(mu)(mu)進展順利(li)，N1-2轉運(yun)(yun)站裝修(xiu)改(gai)造工(gong)(gong)(gong)程(cheng)6月底交工(gong)(gong)(gong)，承(cheng)(cheng)建(jian)的(de)金(jin)融街E區(qu)九號地B1、F4、F11室內(nei)裝飾工(gong)(gong)(gong)程(cheng)榮獲2016年建(jian)筑裝飾行(xing)業科技(ji)示范工(gong)(gong)(gong)程(cheng)。南鑼鼓(gu)巷地區(qu)“保護?整治?復興(xing)”項(xiang)(xiang)(xiang)目(mu)(mu)(mu)取得了(le)(le)一定(ding)進展，金(jin)隅(yu)東成(cheng)(cheng)公(gong)(gong)司(si)正(zheng)式接手福祥等四(si)條胡同(tong)，并開(kai)(kai)展實(shi)(shi)施(shi)后(hou)續騰(teng)退、修(xiu)繕和(he)整治等工(gong)(gong)(gong)作(zuo)，停車場建(jian)設(she)、安置房(fang)房(fang)源、規劃設(she)計(ji)、歷(li)史文(wen)化院落(luo)整理(li)(li)等工(gong)(gong)(gong)作(zuo)正(zheng)有條不(bu)紊進行(xing)。
從單(dan)極(ji)突(tu)進(jin)到(dao)多輪(lun)驅(qu)動，從讓我(wo)干(gan)(gan)事到(dao)我(wo)要干(gan)(gan)事，從一(yi)枝獨秀(xiu)到(dao)四地開花，房地產開發(fa)板(ban)(ban)塊將(jiang)繼續在公司黨委、董事會的堅強領(ling)導(dao)下，弘揚金(jin)隅干(gan)(gan)事文化(hua)，主(zhu)(zhu)動適(shi)應內(nei)外部經(jing)濟形勢，進(jin)一(yi)步落實專業(ye)化(hua)、區域化(hua)、市場(chang)化(hua)和扁(bian)平化(hua)管(guan)理，進(jin)一(yi)步創新發(fa)展思路，明確主(zhu)(zhu)體責任(ren)，為(wei)突(tu)破發(fa)展瓶頸、攻克難點問題(ti)和實現(xian)2017年各(ge)項工作(zuo)目標任(ren)務鼓足(zu)干(gan)(gan)勁、主(zhu)(zhu)動作(zuo)為(wei)、挖潛(qian)增效(xiao)，為(wei)金(jin)隅房地產開發(fa)板(ban)(ban)塊規模化(hua)發(fa)展做出(chu)更(geng)大的貢獻。
■ 房地產開發事業(ye)部